1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

2. How We Use Cookies

UpTheStreet uses cookies and similar technologies to:

• Remember your preferences and settings
• Provide essential website functionality
• Improve website performance and user experience
• Analyze website usage and traffic patterns
• Deliver relevant content and advertisements
• Ensure website security and prevent fraud

3. Types of Cookies We Use

4. Specific Cookies We Use

5. Third-Party Cookies

We may allow third-party services to set cookies on our website. These services include:

• Google Analytics: For website analytics and performance monitoring
• Social Media Platforms: For social sharing and integration features
• Advertising Networks: For delivering relevant advertisements
• Content Delivery Networks: For improved website performance

These third parties have their own privacy policies and cookie policies, which we encourage you to review.

6. Managing Your Cookie Preferences

Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner that allows you to choose which types of cookies you want to accept. You can change your preferences at any time by clicking the "Cookie Preferences" link in our footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies
• Delete existing cookies
• Receive notifications when cookies are set

Here's how to manage cookies in popular browsers:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

7. Impact of Blocking Cookies

Please note that blocking certain cookies may affect your experience on our website:

• Essential cookies: The website may not function properly
• Functional cookies: You may lose personalized features and preferences
• Analytics cookies: We cannot improve the website based on usage data
• Marketing cookies: You may see less relevant advertisements

8. Mobile Devices and Apps

If you access our services through a mobile app, we may use similar technologies to cookies, such as:

• Local storage
• Device identifiers
• SDK data collection
• Push notification tokens

You can manage these through your device settings or app preferences.

9. Do Not Track

Some browsers include a "Do Not Track" feature that sends a signal to websites you visit indicating that you do not want to be tracked. Currently, there is no standard for how websites should respond to these signals, but we respect user privacy choices and provide clear cookie consent options.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.

11. Contact Us

12. Your Rights

Under GDPR and UK data protection laws, you have rights regarding cookies and personal data collected through cookies:

• Right to be informed about cookie usage (this policy)
• Right to consent to non-essential cookies
• Right to withdraw consent at any time
• Right to access data collected through cookies
• Right to request deletion of cookie data

For more information about your privacy rights, please see our Privacy Policy.